The Seminar Group

The Seminar Group

Initial Challenges:
The client had an older site whose shopping cart and design were very outdated. We proposed a completely new look and feel with a completely custom e-commerce shopping cart.

Design Solutions:

Intensive collaboration with the client yielded a lean, clean design that is easy for any visitor to navigate. Quick and easy access to the seminar offerings through easy-to-use search criteria help prospective customers find exactly what they wish.

Sales & Marketing Solutions:

The actual seminar page gives both succinct summary as well as deeper dives through the tabs so the customer can view all the details easily. A variety of purchase options are shown as well.

Technical Solutions:

The site is a completely custom e-commerce that not only provides the front end choices the  client desired but also a very extensive back-end administrative area blending both their firmer ways of doing business with a new streamlined way to handle custom orders and payment options.

  • A myriad of product and pricing options is available within the administrative area.
  • Direct database access for reporting is provides with views and procedures to speed up access for common tasks.
  • Allows the owner to create custom pages on the fly
  • Extensive use of WYSIWYG editors throughout the administrative area.
  • In addition to pre-recorded items, the site also enables the creation of in-person seminars for multiple cities and times as the owner wishes.