What Happens When Sales Gurus Take on Social Media?

I recently had the chance to pick up a new book,Social Boom!, by outspoken sales trainer Jeffrey Gitomer. (You can buy a copy on Amazon here: Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt
If you aren’t familiar with his work, he’s known for two things: a brash style that people tend to love or hate, and boiling down very big topics and ideas into a few actionable points.

Social Boom! is no different. Basically a long tip sheet about how business owners, marketing managers, and other sales-focused types can profit from social networking, this slim hardback takes on a lot of the attitudes and misconceptions surrounding sites like Facebook and Twitter head on.

It’s a fun, quick, and engaging read, so I recommend checking it out if you have a few hours. But in case you don’t have the time just yet, or want to skip ahead to the good stuff, let me summarize Gitomer’s three main points:

Social media is big… and it’s getting bigger. Facebook has over 500 million members worldwide, and isn’t showing any signs of slowing down. Twitter is quickly gaining ground, expected to eclipse the 200 million mark this year, and while LinkedIn might have “only” around 50 million members, it’s focused on executives and decision makers – exactly the kinds of men and women most of us are trying to get in touch with. Social media isn’t just big, it’s huge, and that’s reason enough to know you have to participate.

You need to start getting involved today. Every day that you aren’t participating in social media is another day you’re falling behind competitors who are. It isn’t difficult, or even very time-consuming, to set up profiles on Facebook, Twitter, and LinkedIn. There are no excuses not to get started, only regrets you’ll have later if you don’t.

To succeed, you need to be interesting. One thing needs to be said about social media from the start: If you’re going to find new customers, you have to be more interesting than your competitors. It isn’t enough to throw out generic content; you need posts, images, videos, and other content that drive customers and colleagues back in your direction.

While none of these revelations exactly qualifies as earth-shaking news, it’s telling that Gitomer makes a point of mentioning them again and again. The message is clear: There really is no time to lose when it comes to getting started with social networking. But you’ve heard all of that before… what are you actually supposed to do with that information?

In the next social media post, we’ll show you.