Initial Challenges:
Site owner wanted an e-commerce site to sell new and used auto parts on line. They also wanted the site to help market their core business by providing additional services to existing customers — while cultivating new ones.
Sales & Marketing Solutions:
A classified section and discussion boards help develop customer loyalty.
User Solutions:
Inventory function ensures all parts are available when customers want them. Mailing list lets site owner email promotions and specials, replacing costly and time-consuming snail mail.
Technical Solutions:
Shares a database of site customers with a second custom-built e-commerce site — letting customers purchase at either site.
Scanwest Autosport
Site Achievements:
After Blue Sky Projects created this site, Scanwestauto.com had these successes:
- A web-based profit center that extends
their small Seattle-based company
out to a national customer base. - An all-in-one site that offers customers
a range of services — including
custom aftermarket parts,
a place to buy and sell cars, and discussion boards . - ScanWest Autosport can quickly customize what
they offer on the fly — including product descriptions, categories, and the pages’ look and feel. - A custom back end with a built-in HTML editor lets
site owner edit pages on the fly and “use” HTML
without knowing how.
-- Rob Walden
Owner,
Scanwest Autosport
Owner,
Scanwest Autosport
“Everything is done on time. When a time is set, they deliver.”
