Initial Challenges:
Century 21 Promotions had a vision for an online service to augment their storefront business. What they wanted did not exist yet, and they had no idea how to make it happen.. Design Solutions:
Blue Sky Projects conducted usability studies to create an easy-to-use web site to substantially reduce costs and increase profits for site owner — and their customers and vendors. Users on all sides had been using phone and fax, but are now placing orders online.
Sales & Marketing Solutions:
Site owner can create and implement custom marketing promotions on the fly. Key statistics are tracked — such as how customers heard of the site, and promotions results. New customers are identified and tracked to ensure they are happy with site and service. Custom HTML e-mails attract new customers by offering promotions to this unique service.
Business Process Improvements:
A complete custom, secure accounting and order processing back-end efficiently tracks orders and success of site.
Technical Solutions:
ASP-driven pages and an Microsoft SQL database were designed with future changes and expansion in mind.
User Solutions:
Sophisticated functionality that is easy to use, simplifies the business processes for both customers and vendors.
- For Customers:
- Secure login to create and modify custom orders.
- Request and receive quotes.
- Color-coded order status.
- Message system to communicate with vendor.
- Purchase history.
- No charge until order fulfilled.
- Order tracking.
- Vendor:
- Receive and supply quotes.
- Receive and fulfill orders.
- Automatic assignment of vendor
- Order status.
- Message system to communicate with customer.
Digitizing4Less
Site Achievements:
After Blue Sky Projects built this new site,Century 21 Promotions had the following
successes:
- This site makes them the first — and premiere — complete online
digitizing service for their industry. - A sophisticated back-end with an easy-to-use front-end lets non- sophisticated users enjoy high
functionality. - While most e-stores’ fulfillment is performed by the store, this site fully integrates outside international vendors who quote and fulfill their own orders.
--Jim Walker
General Manager,
Digitizing4less
General Manager,
Digitizing4less
“We are very pleased with the web site. It’s simple to manage and it makes the company a lot of money — and it’s growing exponentially. Within three months, it was making a profit. One year later, the site is serving 300% more customers.”
