Initial Challenges:
Creating a Web site for a new company is often a branding exercise in disguise. Swift & McDonald came to Blue Sky Projects in search of an online identity that would call out their significant professional strengths, speak directly to their clientele, and lift them out of the endless pages of search results for "legal representation."
Design Solutions:
- Intensive consultation with the legal firm yielded a clean, sophisticated design integrally supporting the firm's brand, areas of expertise and established professionalism
Sales & Marketing Solutions:
- Relevant navigation, SEO-friendly support copy, and persuasive testimonials all generate visits from those seeking professional legal assistance online
- Potential clients visiting the site are instantly sold on the firm's value
- The site leverages the significant past history of each partner and seamlessly integrates those accomplishments into the new firm's capabilities
Business Process Improvements:
- The site has become an introductory resource for Swift & McDonald - much more interactive and informative than any business card-and-brochure combination
Technical Solutions:
- Integrates Flash and CSS style sheets
- Site is completely search-engine optimized
- Automated email form allows contact without spam
User Solutions:
The site answers virtually every question a prospective client might ask, with
- biographies of the legal principals
- break-outs on their process and areas of expertise
- and documented success stories, including the firm's celebrated past legal victories
Swift and McDonald
Site Achievements:
After Blue Sky Projects built andlaunched the new site,
Swift & McDonald:
- Gained leading search listings
for their firm's name and other
relevant search terms - Immediately began fielding
inquiries from prospective clients
through their site - Drew praise from peers and
colleagues who praised them for
the site's professional look and
feel - the single most important
impression they wanted to convey
-- Catherine McDonald
"We told Blue Sky Projects that our clients needed to see themselves in our website, and they delivered: The site presents our specialized skills but from a prospective client's perspective—offering confidence, understanding, and clarity right from the outset."
-- Charles Swift
"Now when our clients call us, it's a done deal. They're already sold."
