Initial Challenges:
Rushing, a Seattle-based mechanical engineering, electrical engineering, and sustainability consulting firm, needed a larger, more dynamic Web presence to stand out among their competitors and attract customer attention. With the consulting space filled with weak, first generation Web sites, a new, dynamic site would generate instant credibility.

Design Solutions:
  • Develop a custom Flash introduction that makes their Web site stand out instantly
  • Choose a bold, boxed look for the site that underlines the firm's solid, powerful nature
  • Emphasize control, vision, and dedication through design

Sales & Marketing Solutions:
  • Highlighted the firm's connectivity to the community
  • Lead with prominent examples of past work
  • Chose naturalistic photography
  • Developed easy site navigation and contact page

Business Process Improvements:
  • Put name and contact information on every page
  • Highlighted experience of executive team
  • Included employee recruitment site as part of central navigation bar

Technical Solutions:
  • Ensured cross-browser compatibility across both PC and Mac platforms
  • Delivered a client maintainable site, including templates, to make it easy to update site with new finished projects

User Solutions:
Effectively separated their business offerings in LEED and green sustainability, a growing business segment for Rushing, into a proprietary site linked to the main page under the name Blackbird Studios
Rushing
Site Achievements:
After Blue Sky Projects built this new
site, Rushing had the following
successes:
  • Rave reviews from client, peers
    and customers
  • Site drew inquiries about potential
    partnerships
  • Significant site redesign lent
    immediate credibility



 
-- Julaine Fleetwood
Director, Marketing /
Client Services
Rushing
 
"Congratulations! The unveiling of the web site last night was a big hit! Looked beautiful and no glitches. Thanks to all of you for going over-and-beyond the call of duty at times on this project. I truly appreciate all your hard work and great responsiveness."
 


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