Initial Challenges:
Rushing, a Seattle-based mechanical engineering, electrical engineering, and sustainability consulting firm, needed a larger, more dynamic Web presence to stand out among their competitors and attract customer attention. With the consulting space filled with weak, first generation Web sites, a new, dynamic site would generate instant credibility.
Design Solutions:
- Develop a custom Flash introduction that makes their Web site stand out instantly
- Choose a bold, boxed look for the site that underlines the firm's solid, powerful nature
- Emphasize control, vision, and dedication through design
Sales & Marketing Solutions:
- Highlighted the firm's connectivity to the community
- Lead with prominent examples of past work
- Chose naturalistic photography
- Developed easy site navigation and contact page
Business Process Improvements:
- Put name and contact information on every page
- Highlighted experience of executive team
- Included employee recruitment site as part of central navigation bar
Technical Solutions:
- Ensured cross-browser compatibility across both PC and Mac platforms
- Delivered a client maintainable site, including templates, to make it easy to update site with new finished projects
User Solutions:
Effectively separated their business offerings in LEED and green sustainability, a growing business segment for Rushing, into a proprietary site linked to the main page under the name Blackbird Studios

-- Julaine Fleetwood
Director, Marketing /
Client Services
Rushing
Director, Marketing /
Client Services
Rushing
"Congratulations! The unveiling of the web site last night was a big hit! Looked beautiful and no glitches. Thanks to all of you for going over-and-beyond the call of duty at times on this project. I truly appreciate all your hard work and great responsiveness."