Over the last 10+ years, we’ve seen the good, the bad, and the ugly of Seattle web design. From clients coming to us with brilliant ideas and terrible layouts, to those who started out just wanting to establish a presence on the web and then made it big in e-commerce, there have been a lot of highs and lows.
When it comes to finding a common denominator for success, however, there’s one thing that’s easy to pick out: the companies that are successful in finding customers online, in Seattle or beyond, usually learn to craft their marketing messages in a way that matters to buyers.
That sounds like a very simple point, and perhaps it is. But try this exercise some time: Google some product or industry and open up the top 10 results. It’s almost certain that the pages you’ll come up with will have lots of great informative keywords, but most of it about the company that’s offering the product or service – not the customer who needs or wants them.
Buyers rarely take action because we want them to, however, or because we are the best or most interesting. They decide to pick up the phone or pull out their credit card for other reasons that have to do with their needs, wants, and constraints. In other words, they do it because we have offered something that helps them, not the other way around.
Understanding that principle, and fine-tuning your online marketing content appropriately, is a great way to boost your revenue. Here are four quick tips to help you get started:
Take the focus off of you. From your home page to the “about us” and “contact” sections, rewrite your copy so that the focus is on your customer. Instead of talking about your background or product, mention what qualifications or features you have that make you a better value. Remember, your website isn’t really about you to potential customers, but what you can do for them.
Get to know your customers better. A startling number of Seattle companies fail to effectively reach their customers because they don’t really understand what they’re looking for. It’s easier to market online and sell to any group of men and women once you know them a bit better. Make a profile of your ideal customer with as much information as possible; if you don’t know as much as you should, get busy researching.
Read what they read. One of the fastest and easiest ways to become more familiar with your customers is by reading the magazines, websites, trade journals, and other materials that they regularly consume. Not only will you get a sense for any jargon or current topics that you might not have been aware of, but you’ll also spot oncoming trends faster than you would have otherwise.
Solicit better feedback. Often, one of the simplest ways to find out what your customers wish you are providing is to just ask them. It’s not enough to have a feedback form on your Seattle small business website, or do the occasional e-mail survey. Take the time, at least once every few months or so, to get to know your really good customers and find out what’s on their minds. The effort just might lead you to a more profitable online business in the future.
In the next post, we’ll check out the real key to online marketing success. Here’s a quick hint: it’s not SEO, social media, or even great web design!
Looking for the very best in web design, e-commerce, and online marketing in Seattle? Contact Blue Sky Projects today – we have the knowledge and expertise to help you find more profits on the web.