Given that the time to get involved with social media websites like Facebook, Twitter, and LinkedIn was yesterday, how does a business – or business owner – who doesn’t even know where to begin get started?
The first thing you need to do is take a deep breath. As we mentioned, social networking might be big, but it’s still getting a lot bigger. There’s plenty of room for growth. Even search engine optimization, which has been around for more than a decade, still sees new competitors succeed every month, so you definitely have room to grow in social media.
Beyond that, it’s just a matter of getting started. Often, online marketers find that a few days or weeks of social media marketing is all it takes to get the key concepts. Besides, it’s a lot of fun. Below are a handful of quick tips to help you get moving. If you want more information, download our free Getting Started With Social Media Marketing Tip Sheet here.
Start profiles on all the major social media sites. Remember, there are already hundreds of millions of people on Facebook, Twitter, and LinkedIn alone. At the very least, you need to create profiles with your personal or company information on these sites.
Pick a message and direction. How do you want to be known online? Find a tone and consistent theme that would appeal to your best potential customers and start adding content to your profiles frequently. Over time, you’ll develop a reputation that will help you meet more buyers.
Consider calling reinforcements. Most social media marketing plans fail because the owners or managers supervising them don’t have the time to update their accounts, much less add new content. Being boring, or neglecting to start and participate in conversations, will kill your momentum quickly. If you don’t have the available time or creativity to keep up with social networking, look into hiring a professional online marketing firm to help you out.
Succeeding in social media is usually easier than people think it is, but it’s important to get started off on the right foot. You can’t afford to fall behind any longer, so click here to download our free Getting Started With Social Media Marketing Tip Sheet today.