Initial Challenges:
Port of Everett needed their site to be more than informational. They wanted a site that would be inviting and engaging to the range of markets the Port services — from national and international commercial container shippers to marina boaters to retail shops and their customers.Sales & Marketing Solutions:
Blue Sky Projects is now such a part of the Port’s marketing team, they have been brought in to help a number of managers with various marketing projects.
Business Process Improvements:
Site owner can easily keep the site fresh by quickly adding new press releases and tag lines. New design is easy for marketing director to maintain, and cost-effective for Blue Sky Projects to make major updates to.
Technical Solutions:
CSS enable quick changes to inner navigation pages. Site has random photo on home page so site appears “fresh” to repeat visitors.
Port of Everett
Site Achievements:
After Blue Sky Projects redesignedthis site, Port of Everett had
the following successes:
- Site successfully attracts, interests
and services an unusually broad
range of markets — from retail
shop owners, to marina boaters,
to major international commercial
container shippers. - Content was translated to various
Pacific Rim languages, thus
deepening customer loyalty with
that significant segment of their
market. - Service beyond the call of duty — to announce the homecoming of the USS Abraham Lincoln from the Iraq war, the Port urgently e-mailed Blue Sky Projects at 5PM to update their home page and add two new pages. It was all ready to go first thing the next morning.
--Eric Russell
Manager Information Services,
Port of Everett
Manager Information Services,
Port of Everett
“Blue Sky Projects did a wonderful job accomplishing all the goals we set for our web site. Every project always gets delivered on time. Even when I’m promised a rapid turn-around, Blue Sky Projects always follows through.”
