Kathryn – Lead Messaging Strategist

An award-winning writer, Kathryn uses her degree in psychology and expertise in marketing strategy to develop highly persuasive copy. By targeting audiences’ key needs, concerns, and desires — Kathryn’s unique writing strategy results in persuasive copy presented in the most convincing progression of information.
From small start-up to Global 100, Kathryn has created, written and edited a range of corporate and marketing communications projects — from articles, advertisements and web sites to digital sales tools and international public presentations. Her copy solutions are based on a firm grasp of marketing strategies, gleaned from 15 years as a marketing strategist.
Kathryn’s articles have appeared in publications such asInformationWeek, C++ Report, Britannia.com, The Puget Sound Business Journal, and Media Inc., among others. She created the award-winning newsletter, The Northwest Business Quarterly, and was an invited judge at the International Echo Awards, one of marketing’s most prestigious awards.

Want a better feel for Kathryn’s expertise? Kathryn’s white paper on Sales Messages.