DENALI BioTechnologies needed a Web site that was consumer friendly as well as providing technical information to scientists, health care professionals and nutraceutical companies. As Web site design got underway, it was clear that collateral, product labels and a new logo were also required.

The design elements created had to deliver the story of wild Alaskan berries backed up by scientific research and historical data. Collateral material needed to be created to build the company reputation and explain the products. A trade-show date provided a challenging schedule.

The Web site design emphasizes the product and company ties to Alaska while also conveying the science behind the formulations. The new logo and graphics used in the print materials support and enhance the messages.

A new shopping cart system allows use of promotional codes allowing DENALI BioTechnologies to track the success of their marketing efforts. Postcards and brochures provide the sales collateral to enhance marketing efforts while also driving consumers and potential business partners to the Web site for detailed information or ordering. Booth graphics draw traffic at trade shows creating new opportunities for sales.

Custom administration systems built into the Web site allow the owners to use a complete WYSIWYG editor for all pages. Site owners can easily create and set up promotional codes to support marketing efforts. True ecommerce site allows for online ordering, ease-of-use for consumers and better data on marketing efforts.

• PHP and MySQL database allows for easy expansion and updates.
• Subscription option collects data and facilitates fulfillment when consumers choose to sign up for a regular schedule of product delivery.
• Shipping cartons, labels and inserts ensure that product arrives in good condition while also promoting the brand experience.

Consumers can easily understand the value and benefits of DENALI BioTechnologies nutraceutical products. Online ordering and subscription service allow customers to select and purchase products conveniently. Nutraceutical companies interested in buying in bulk to add to their own nutritional supplements can easily find the information and ordering details they need.