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Floyd Rose Web site wins 2006 Silver Davey Award! |
Initial Challenges:
Floyd Rose wanted a very complete high-end web site to showcase both new and upcoming products with e-commerce. They needed a full-service firm they could grow with as their needs expanded.
Design Solutions:
Practical and entertaining web pages from the intro to the product pages, keep the site visitor interested and exploring the site.
Sales & Marketing Solutions:
Comprehensive product images, print brochures and specifications cater to both wholesale and retail purchasers.
Business Process Improvements:
Complete instructions and installation templates are part of the web site to promote easy and cost-effective customer support of both end users and wholesalers. Custom admin section enables site owners to not only track sales orders but also change files available to select clients — both on the fly.
Technical Solutions:
Custom DHTML enables sophisticated image animations. Use of navigation through CSS provides for quick and easy overall site changes. Both front- and back-ends of site designed for easy expansion as products and site needs evolve.
User Solutions:
Functional and fun guitar pages show the user what each available color guitar body and neck option look like.
Floyd Rose
Site Achievements:
After Blue Sky Projects built this new site, Floyd Rose Guitars had the following
successes:
- This new site enabled a global
product launch across the U.S. and in
several countries. - A full-service web site that incorpor-
ates not only product marketing but
also ecommerce, support and mar-
keting for both retail and wholesale
operations. - Cross over graphics ties the web site with print brochures, packaging, and advertising.
- Easy-to-use guitar showcase shows each product in all options and colors.
-- Floyd Rose
President,
Floyd Rose
President,
Floyd Rose
“I was hosting the site with another provider. But I was so impressed with Blue Sky Project's responsiveness that I switched all hosting and e-mail to their server. I can rely on them for updates and improvements. That's the most important thing — the responsiveness to keep a site updated.”
