Initial Challenges:
DatStat needed a new design and rebuild to support launch of a new product version. A hard deadline of a conference/tradeshow provided a short development time, including conversion of more than 100 pages. The goals for the updated site were to inform visitors about the new product and drive leads directly to the sales team.
Sales & Marketing Solutions:
Side banners on every page lead site visitors to contact links for lead generation. Prospect contact information connects to DatStats salesforce.com account.
Business Process Improvements:
Multiple points of contact help drive leads to sales force. Easily updated or added pages allow for site owner flexibility and changes to products or offers.
Technical Solutions:
- SHTML with CSS
- Leads connect directly to salesforce.com online customer relationship management site
- Code designed to run on multiple platforms including Linux and Windows servers
User Solutions:
Templates allow site owners to create new pages easily in a variety of styles that fit with the rest of the site.
DatStat
Site Achievements:
After Blue Sky Projects built this newsite, DatStat had the
following successes:
- Enhanced contact points result in
more leads from site visitors. - Templates and page editors
provide control and management
to site owners. - Connection to online sales
management tools sends leads
directly to sales force,
enhancing response time.
