Initial Challenges:
Lincoln Tech is one of the nine schools with 37 campuses that Lincoln Educational Services runs in 17 states. They need constant updates, content changes and management to manage more than 1,000 pages of content. An IPO required many modifications to the Web site with close contact with the investor relations team to ensure a smooth transition.

Sales & Marketing Solutions:
Dynamic backend allows real-time content updates and monitors reports and enables real-time activity on more than 15,000 leads per month. A complete, school-wide shopping cart supports sales of branded clothing and other items. A Web-based tool tracks and manages cable TV advertising, allowing site owners to modify and delete production, as well as archiving of commercials for multiple vendors.

Business Process Improvements:
Blue Sky Projects provides behind the scenes Web and IT support for the multiple sites of Lincoln Educational Services including weekly updates to content and site functionality.

Technical Solutions:
  • PHP and MySQL
  • Custom forms feed to central database
  • Custom lead organization and reporting system tracks and reports on more than 15,000 leads per month
  • Custom Web-oriented program modules provide tracking and management of advertisements
  • Web-based tool provides tracking and management of cable TV advertising

Lincoln Educational Services
Site Achievements:
After Blue Sky Projects built this new
site, Lincoln Educational Services had the
following successes:
  • Custom lead organization and
    reporting system tracks and
    reports on more than 15,000
    leads per month.
  • Web-based tool provides tracking
    and management of cable TV
    advertising.
  • Consolidated shopping cart
    supports sales for all Lincoln
    Educational Services campuses.
 


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Faq Topics
Database Implementation | Custom E-commerce | Web Site Creation | Web site programming