Initial Challenges:
Lincoln Tech is one of the nine schools with 37 campuses that Lincoln Educational Services runs in 17 states. They need constant updates, content changes and management to manage more than 1,000 pages of content. An IPO required many modifications to the Web site with close contact with the investor relations team to ensure a smooth transition.
Sales & Marketing Solutions:
Dynamic backend allows real-time content updates and monitors reports and enables real-time activity on more than 15,000 leads per month. A complete, school-wide shopping cart supports sales of branded clothing and other items. A Web-based tool tracks and manages cable TV advertising, allowing site owners to modify and delete production, as well as archiving of commercials for multiple vendors.
Business Process Improvements:
Blue Sky Projects provides behind the scenes Web and IT support for the multiple sites of Lincoln Educational Services including weekly updates to content and site functionality.
Technical Solutions:
- PHP and MySQL
- Custom forms feed to central database
- Custom lead organization and reporting system tracks and reports on more than 15,000 leads per month
- Custom Web-oriented program modules provide tracking and management of advertisements
- Web-based tool provides tracking and management of cable TV advertising
Lincoln Educational Services
Site Achievements:
After Blue Sky Projects built this new site, Lincoln Educational Services had the
following successes:
- Custom lead organization and reporting system tracks and reports on more than 15,000 leads per month.
- Web-based tool provides tracking and management of cable TV advertising.
- Consolidated shopping cart supports sales for all Lincoln Educational Services campuses.
