Initial Challenges:
BioPassword wanted an updated and redesigned site to improve lead capture and provide information for both prospects and partners while showcasing the company's authentication solutions through video, presentations, blog and newsletter.

Design Solutions:
Complete redesign of site with custom-designed curved drop-down menu system that captures interest while providing fast access to sub-page content. Converted 60 page site to new design, including press releases and product information.

Sales & Marketing Solutions:
Support resources are all located in one place providing sales force and partner organizations with logos, solutions papers and product specifications in an easy-to-access online location. Numerous custom forms link information directly to BioPassword's lead tracking and customer management account at salesforce.com.

Business Process Improvements:
The site owner can manage updates and content with a custom backend page editor. Search engine optimization and submission programming enhances business leads.

Technical Solutions:
  • Complex design requirements required complicated programming and extreme CSS.
  • Custom blog with RSS feed
  • PHP and MySQL
  • Custom backend page editor
  • Custom forms link to salesforce.com

User Solutions:
Site visitors can easily find and access information. FAQ expands and contracts making it easy to find topics that address particular issues in a minimal amount of space, reducing scrolling. Site visitors have multiple options for engaging in site through video, presentations, solutions papers, a newsletter and a blog with RSS feed.
BioPassword
Site Achievements:
After Blue Sky Projects built this new site,
BioPassword had the following
successes:
  • Site visitors have multiple options for engaging in site through video, presentations, solutions papers, a newsletter and a blog with RSS feed.
  • Multiple custom forms collect lead information and link to online customer management solution.
  • All site content is integrated into new design and programming for consistent user experience.
 

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