Initial Challenges:
This redesign included converting more than 60 pages of the old site within a short time frame. In addition to constructing new pages while designs were continuing to be refined and adjusted with another vendor, the existing e-commerce pages also needed updates.
Sales & Marketing Solutions:
The sites standard forms were supplemented with side-column quick contact forms to help drive sales leads. Information from these leads links directly to the company's salesforce.com online customer relationship management process.
Business Process Improvements:
WYSIWG editor allows site owners to add pages and edit content as needed.
Technical Solutions:
- ASP
- Microsoft SQL
Pragma Systems
Site Achievements:
After Blue Sky Projects built this new site, Pragma Systems had the following
successes:
- More site visitors are converted to leads through multiple contact points.
- Leads are delivered directly to Pragma Systems customer relationship tools for follow-up.
- Content can be edited and change by site owners as needed allowing for highlighting of particular products.
